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We believe in a beautiful future.

an illustrated map of the island of Segara Kerthi in indonesia, the location of one of rePurpose's plastic collection projects.

Our partnership with rePurpose Global

Bali, Indonesia is well known as a tropical island haven for travelers. Part of the Coral Triangle, Bali’s seas have some of the highest biodiversity of marine species in the world. However, in recent years, rising levels of plastic waste – in part driven by tourism – has led to turtles and manta rays swimming amongst plastic bags, while Bali’s streams, mangroves, and beaches are filling up with waste. Indonesia is one of the top contributors to ocean plastic in the world.

This project works with small-scale waste collectors to recover ocean-bound plastic bags. The project trains local waste aggregators through an innovative franchise model, creating new income opportunities and safer working conditions.

Through our support of this project, you are supporting the protection of Bali’s incredible natural ecosystems and creating entrepreneurship opportunities for local workers.

The logo for Leaping Bunny’s cruelty-free certification.

Certified Cruelty Free

Being kind to living things and the earth is a simple part of Blu & Green's values. We are proud to be certified cruelty-free by Leaping Bunny, which shows our commitment to never test ingredients or products on animals, and to only use suppliers who make the same commitment.

A photo of people working for the organization The Ocean Cleanup, on a barge collecting ocean plastic to remove and sort.

The Ocean Cleanup

Reducing plastic is at the forefront of our mission, this is why we are proud to support The Ocean Cleanup for their work extracting plastic from the ocean.

The Ocean Cleanup has developed cleaning technologies are deployed around the world as they conduct the largest cleanup in history. For over ten years, they have been researching, extracting, and monitoring plastic pollution in oceans and rivers globally – with millions of kilograms removed to date.

Three leaves arranged in a circle, resembling the recycling logo, to represent Blu & Green's commitment to circularity.
certified cruelty-free
Icon representing Blu & Green's high performance products and ingredients.
plastic negative
Icon with a leaf being held, representing Blu & Green's commitment to clean beauty practices.
recyclable
vegan

Look good.

Rethinking your beauty needs with body and spirit in mind, while optimizing hair health to be your best self.

Crafted by hair experts & scientists to be deeply nourishing and highly effective. To be the best for you and the earth.

Feel good.

You should be proud of the products you choose.

Our clean ingredients are sustainably sourced, always cruelty-free, and vegan. Formulated with zero sulfates, GMOs, parabens, petroleum, cyclic silicones, synthetic fragrances, phthalates, SLS/SLES, PEGs, or any other harmful additives.

Tread softly.

We choose materials that are collected for recycling in most household systems.

At 100ml, our concentrates deliver the same number of washes as a conventional 300ml bottle — about two-thirds less weight to ship.