At Blu & Green, we believe you shouldn’t have to choose between professional quality performance and a cleaner planet. Our mission is simple: elevate your beauty ritual while honoring the world that inspires it.
Born from our experience as beauty professionals, conscious consumers, and environmental advocates, Blu & Green was created to eliminate the compromises that have long plagued hair care. We focus on high-performance formulations powered by clean, bioengineered, and botanically derived ingredients. And we push waste and plastic reduction as far as possible without sacrificing results.
The idea sparked when James realized there was nothing on the market that met the standards his celebrity and fashion clients demanded and aligned with his non-toxic, low-waste values. So we set out to create what didn’t exist.
Rooted in the Nicoya Peninsula of Costa Rica — where nature’s purity meets the realities of modern pollution — our daily lives keep us grounded in purpose. When we surf and see plastic washing ashore, we’re reminded that the beauty industry must do better. And that every choice, big or small, matters.
Blu & Green is our commitment to creating exceptional hair care that lets you explore boldly, live freely, and tread lightly.
Be a Beautiful Human.
LOOK GOOD
We innovate for all hair types. Rethinking your beauty needs with body and spirit in mind. All while optimizing hair health and letting you be your best self.
FEEL GOOD
You should be proud of the products you choose. Our products give you amazing hair without compromising health or your values.
TREAD LIGHTLY
We design our packaging to be as simple as possible to deal with after use, wherever in the world you go. Our ingredients are always non-toxic meaning people and earth-friendly.
James Pecis
James Pecis has spent decades exploring beauty. As one of the industry’s leading hair stylists, he has traveled the world working with Hailey Bieber, Billie Eilish, Gigi Hadid, Kaia Gerber, Christy Turlington, Kate Moss, and more, while working with global brands such as Chanel, Hermes, and Tom Brown. James has worked with most major hair care brands and was the global ambassador for Oribe. He has collaborated with every major fashion publication, including V, WSJ, W, and Vogue, British, French, Italian, and American.
Through this journey, James searched for products to support his creative vision and his client’s needs while being environmentally sound. Products with the performance qualities he needed without toxins, damaging aerosols, or plastic did not exist.
Now, James is rethinking hair care and styling with Blu & Green. Beauty is still for dreaming and everyone is invited to dream of a more beautiful world.
PLANET FRIENDLY
Our packaging is designed to be durable, lightweight, and made from materials that are commonly recyclable or biodegradable. Keeping the process simple makes it easier for us all to reduce our footprint.
VEGAN & CRUELTY FREE
We believe in being kind to each other as well as animals. Being certified cruelty-free means we will never test on animals or work with those who do.
PLASTIC NEGATIVE
Part of our mission is to reduce plastic waste. We omit plastic wherever possible, from packaging to shipping. Being Certified Plastic Negative, we support the removal of nature-bound plastic to be recycled and repurposed, while supporting job creation and preserving biodiversity.